The Call It Spring Story Call It Spring is an ALDO Group brand. Founded by Aldo Bensadoun, the first ALDO store opened its doors in 1972 in Montreal. Today, the company boasts over 1,500 retail stores worldwide. The Call It Spring brand was founded in 1991, and today operates over 200 stores worldwide. Most recently, Call It Spring has partnered with JCPenney, one of America’s leading retailers, to open 500 shop-in-shops across the United States by Fall 2011. The Call It Spring Identity Home to the latest footwear and accessories, Call It Spring reflects up to the minute trends that are easy on the pocketbook. Created for original thinkers – Call It Spring is the perfect place to experiment with personal style, to debut a new look, to figure out the meeting point between individuality and discovery. The Call It Spring Recipe Drawing inspiration from the streets, the culture and of course, the trade and runway shows, our product developers delve into the world’s fashion capitals and their individual fashion trends wholeheartedly. Working up to a year in advance, our product developers are always ahead of the game, making it their mission to know what’s next. The Call It Spring Promise We never lose sight of our vision: to make people feel good, through the products and the service we provide every day. We are dedicated to providing Total Customer Service.