rue21 is a fast-growing specialty retailer offering the newest fashion trends for girls and guys at value prices. Appealing to 11-17 year olds who aspire to be “21” and adults who want to look and feel “21.” Offering exclusive brands such as rue21 etc!, tarea, CARBON and rueKicks, rue21 creates merchandise excitement and differentiation that is helping to build a loyal rueCommunity. The freedom to be you is rue.